AO AIR

Product Launch | Visual Branding | Social | Partnerships

Background

Ao-air, a facewear brand based in New Zealand, has extremely ambitious goals. with air pollution killing over 7 million people every year (13 people a minute), the brand’s objective was to launch a product that tackles global air pollution head on.

in preparation for pre-sale launch at CES, Ao-Air asked HNY to aid in their launch by providing their social & visual identity along with implementing third-party assets from affiliate agencies, supporting their event activation on the floor of CES, and amplifying their incredible mission with creative partners who could successfully transmit the brand’s message across multiple communities.

vision

Arcana, an incredible production company based in California, provided Ao-Air with 3d product renders along with a series of short videos the encapsulated the concept of smoke. the aim was to have content that could be used to educate without having to showcase the product before its official release at CES.

HNY quickly adapted the ‘smoke’ campaign as a means to convey an overarching story via Ao-Air’s social feed. our initial goal was to simply create continuous engagement leading up to the brand’s product launch. by pairing arcana’s visual assets with ao-air’s educational initiative, we incorporated engaging content within a smoke overlay that teased the brand’s upcoming launch as well as visually illustrated the brand’s main objective in tackling air pollution head on.

Strategy

Once the product was officially launched, we were able to begin posting product visuals and partnerships to social with the aim to engage with prospective consumers and enthusiasts.

Ao-Air’s instagram feed received high engagement with over a 3,600% increase in viewer engagement.

For the actual launch of Atmos, Ao-Air’s flagship product, HNY traveled to Las Vegas to produce commercial stills of the product, capture the product’s unveiling at CES, and partner with influential creatives.

The result was visual assets that Ao-Air could use for physical & digital display and press purposes, an event activation that now lives as a memorable moment in Ao-Air’s history, and a product that received the attention it deserved by the dance, sports, & fashion communities.